In this modern world, everything that you need is at in your pocket. Whether it is an item that you would like to buy or any information that you are looking for, all are available at your finger tip, in your smart phone. You just need to browse the net and you are there. World has become surprisingly very technically advanced, where every need of everyone is almost always satisfied.
Having said that, there are hundreds of online websites that provide almost the same services. For example, if a customer want to exchange his old mobile phone with a new one, there are probably hundreds of websites that offers him this service. And he chooses Website-A for this purpose. But what is the guarantee that next time he would return to the same website for a similar kind of need. There are chances that he might visit another e-com website for the same purpose. There may be chances also, that he will return to Website-A for his next need. In that case, he becomes a returning customer.
So, what is a “Returning Customer”?
A “Returning Customer” is one who keeps coming back to your website again to fulfill his needs many a times. Returning requires an active decision and action on the part of an individual. Returning customers will go out of their way to do business with you. Returning Customers can also be called as Brand advocates. They are the people who are loyal users of your goods and services, and most important, are the ones who will sing your praises to others!They will recommend you to friends and family and also support your business by providing valuable feedback.
How do we get a “Returning Customer”?
There are numerous ways you can keep visitors coming back:
1. Personalize your website according to your customer
You need to provide your customer a unique and personalized experience making it easier to turn them into Returning Customers. How do we go forward with that? An easy way to implement this is by featuring products based on what customers have bought or engaged with previously.
Design a featured section as your “Best of” section, a banner, featuring the showcased products on seasonal events, user behavior, or items that need more visibility.
Provide returning visitors with relevant information and keep it fresh! Keeping visitors coming back for updates also helps boost your site’s Search Engine Optimization (SEO). You can also consider resurfacing your evergreen content with website marketing tools. You also need to recycle your website ie., spinning new posts out of old ones. Another way is by updating and refreshing your most popular posts to share in a revised way. Re-purposing on social media may create a dynamic new aesthetic.
Suggesting content users may like ie., if you are into online cookware business, you can engage your visitors with content around food and recipes from around the world.
2. Refresh regularly and showcase what is new and trending
Refreshing your site by posting about late organization occasions, advancements, or news will make your business more agreeable to your buyers. Nothing puts off an user more than discovering your most recent articles are dated about a year or six months prior. Keeping your website up to date help them realize that your is business up and running. In case you’re excessively occupied and can’t refresh regularly, you can include content week after week or a couple times each month. Think of a topic that fits your website.
You need to showcase what is new and popular on a regular basis and highlighting what people are interested in you will help to increase engagement. Your popular content is popular for a reason, so keeping it in rotation as long as it’s relevant will help people to stick on! Keep an eye on articles that are consistently showing a decent level of traffic in Google Analytics. Having a section dedicated to what’s popular, or bestsellers, will also make users feel like you have a large audience; and if they enjoy the content, they’ll feel like they’re a part of your community. Do not forget to emphasize on your highly shared content as the users would also like to share that.
3. Create a Good User Experience(UX)
Your website designing and usability are two of the most important factors that influences how much time a visitor is spending on your website, whether he likes the experience and whether he will return. Individuals frequently judge a site in light of its landing page and general outline.
In the event that your site has done inadequately, has many arranging and content mistakes, and contains broken connections, then don’t be astounded if no one is bonding with you. Individuals will rapidly leave the tab when they visit an obsolete looking or inadequately organized site. If you want your clients to visit your website at least once a day, you have to make your website more appealing. This means that you need to settle your landing page, route bars, headers, logo, and pictures. You don’t have to spend a fortune by including costly outlines. If your site has quite recently become online, attempt to go for a basic format that doesn’t look jumbled or obsolete.
A clean, attractive design with soothing colours and readable fonts, easy navigation and ability to be used on a computer or a smart phone will help you to turn first time visitors into your regular visitor.
4. Boost Your Website for SEO
Get your website discovered by enhancing it for web search tools. Web optimization or site design improvement is a critical procedure that will help convey a predictable stream of activity to your web page. There are numerous approaches to advance your site so that your customers can undoubtedly discover you. In case of ample time at hand, you can figure out how it is done and do it without anyone else’s help. Numerous organizations these days are looking out for the assistance of SEO specialists to do search Engine Optimize your Website. It’s an advantageous venture in case you are investigating on expanding your business.
5. Utilize Social Media
Some of the time, it’s insufficient to just “hang out” on your site. You have to go past the fringes of your space. You need to contact other individuals to make deals! Utilizing online networking is frequently a referred to an arrangement with regards to figuring out how to advance your site for nothing! Web-based social networking is known as a top activity hotspot for some sites. It’s even accepted to be more profitable than direct activity and results from web indexes. So associate, take after, and share a great deal! Let the world know how magnificent your site is through online networking.
6. Email engagement with your content
Email is another tool that can be used to engage one-to-one with your user, even after they have abandoned your site. Providing personalized email contents that targets exactly what the user needs, helps to ring them back. Collection of email ids can be done through your website. Communicating regularly through newsletters, showcasing special offers, new content, etc, is also another way to make a visitor return.
7. Reward your Returning Customers
A “Thank You” is always a warm welcome to customers. There are numerous ways to do that. You can offer personal acknowledgements, you can give public recognition through social media or your website and implementing a loyalty programme for your esteemed customers which will make make your returning visitor feel deemed.
8. Make a Community
Individuals today are additionally eager to share their notions on subjects they feel most associated with. The reason for making a group inside your site is a smart thought to obtain a consistent readership. By incorporating remarking frameworks with your posts, discussions and threads, you can fundamentally change how clients view your image. If you investigate the probably the most active websites, you’ll see that they have a remark segment the proprietor takes an interest too in the discussion. By effectively taking part and answering your customers’ inquiries can keep up your website’s authenticity.
Retaining an old customer is very important in this technically competitive Internet world. There might be attractive offers from new or maybe other older businesses that can pull away an uninterested customer. Technically speaking, retaining an old customer is tougher than catching a new one, but the underline is that an old satisfied customer can actually spread a good word about you, thus indirectly advertising you. Following the above tips might surely help you retain a handful of such customers.