In our last blog post, we discussed about the need for an official website for even a micro-business setup. Having understood the need for a website we need to understand how to go about to develop a website that suits your business type.
Before you start off with the task of developing a website we need to understand a few things.
1. Kind of Business
For almost all organisations, an official website has be a standout by itself highlighting what the business is about. For example, an e-commerce organisation that sells books and e-books, has to have a website that portrays the array of the books under different categories, giving a short description and price of each. Also, if there are any special offers, that need to be highlighted on the landing page.
2. Styling and Segregation of Information
Your official website reflects the type of business you are, whether you are an entrepreneur or an expert in that area of business. Consider home baker’s website. She can create a very simple website citing the different types of cakes and their prices. Assuming a customer, who would like to order a home made birthday cake might feel the baker is amateur, even though she might be professional. Whereas, if she had designed a website that helps the user to know the different categories of cakes that she prepares, and if there is an option to customize the cake design, would surely five a feel that the baker has a professional attitude. Since the website looks proficient, the potential customers will believe you’re an expert who has enough customers and enough salary to have a site worked for you. In case you’re a web designer, definitely, assemble your own website, as that will mirror your capacities. Every other person, who dream of building a strong organisation that can make a decent progress by not simply creating your website, but rather in getting it seen and amplifying the activity that will surely come in search of you.
A website with a touch of professionalism reflects your image to your viewers and bring in more business that might actually surprise you.
3. Catching attention of neighborhood customers
Nowadays, people who want shop nearby too search the net and then proceed. If you want to buy a cricket bat for your son and you do not want to go very far from home, you can search “Sportswear Shop Near me”. That’s the most common wording that we use. In our society today, GPS is playing a very important role. So when you search with the given words, our dear Google displays all the business places near our place. Having a decent website can actually draw the attention of your neighborhood customers. They will get an urge to stroll into your store and you can actually get business. In case, they discover your rivals and they look more respectable or strong than you or that they have a site and you don’t, you’ll be giving chance to your rivals to grow. Modern customers, look for reviews too. Having good reviews on Google too helps shoot your business.
4. Aim at a worldwide audience
Your site can mean worldwide business. Did you ever consider getting orders from Australia or Malaysia? Propelling a fabulous website implies that you’ll right away turn into a worldwide business, permitting you to extend your customers to a considerably bigger gathering of people. Your organisation is noticeable practically everywhere around the world, and that implies that you can extend your potential customer base by millions. Despite everything, you have to remember your objective market, yet a global group of onlookers may, in any case, discover you. There might be a chance that one fine morning you get a call from your probable client and you get an opportunity that you were dreaming off !!!
5. Enhance Media interest towards your organisation
Modern day media columnist are continuously searching different for specialists in different fields to cite in his/her article. If your website contains detailing your areas of work, expertise and also your past work reports, there is a great chance that you will feature in the article. S/he will probably pick the entrepreneur whose site looks proficient and clean than somebody who appears as though they don’t generally comprehend what they’re doing.
Bottom line : Try not to insult your business by setting up a trashy website. If you can design a website, then you are the best person to do so. In case, you are unable to do so, do not hesitate to consult an expert in the field of Web designing to design a website for your organisation, like how it deserves and how you want to project your business to your customers
In the coming weeks, we will deal with different articles that will make a clear view about how to go about with designing your website and other technical details related with with it. Stay tuned with us.